Too many marketers treat intent data like X-ray vision – but it can’t actually tell you who’s ready to buy.

In this 5-minute Mid-Week Musing, we show how to replace guesswork with a practical signals framework that builds real sales timing intel through cataloguing.

You’ll learn:

+ Why intent scores create false positives (and how to spot them)

+ How sales cataloguing captures true buyer signals

+ The Signals → Catalogue → Feedback loop that aligns marketing and sales

Perfect for teams who want reliable signals – not synthetic data.

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🔗 Links + CTAs

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🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

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🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

📺 YouTube: https://www.youtube.com/@theb2bplaybook

📩 Newsletter: https://theb2bplaybook.com/newsletter/

📚 Latest content: https://theb2bplaybook.com/

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00:00 Intent Data Lies: Why You’re Chasing Ghost Signals

00:40 The CRM “Hot Lead” That Wasn’t – False Positives Explained

01:20 Real Buyer Signals Start with Sales Cataloguing

02:15 Map Tools, Contracts & Decision Makers – Your Signal Checklist

03:20 Turn Intent into Insight: Signals → Catalogue → Feedback

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

https://theb2bplaybook.com/demand-generation-course

S07 E205 - The B2B Playbook

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