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In this episode:

Best practice 1 - Give yourself some grace

Best practice 2 - Determine your strategy/cadence

Best practice 3 - Apologize and Set Expectations

Best practice 4 - Write consistently

Best practice 5 - Let some go

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.