Is the fish and chip industry shifting its focus in the right direction? Stelios Theocharous is joined by industry leaders Mark Petrou, David Nicolaou, Kelly Barnes, and David Miller to discuss the Fish & Chip Awards, the importance of value over price, and whether Seafish is doing enough to support the sector.

They also tackle the idea of standardised portion sizes, why positive messaging is crucial for business, and what fish and chip shop owners can learn from major food brands.

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