Have you ever wondered who created the “I love New York” advertising campaign? Whose idea was it for flight attendants in the ’60’s to wear custom Emilio Pucci designer outfits? The woman (and advertising genius) behind these ideas was Mary Wells Lawrence. And today on Found Objects, I’ll tell you her story.

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SOURCES:

“A 70-Year-Old Cereal Mascot Suddenly Is More Relevant than Ever.” Tony the Streamer (Kellogg’s Frosted Flakes) | Work | Leo Burnett, 2024, leoburnett.com/work/tony-the-streamer2024.

“Craftsmen of Creativity: Mary Wells and the End of the Plain Plane.” YouTube, Advertising Week, 30 Oct. 2018, www.youtube.com/watch?v=-Ciu6PVvRHM.

The Editors of Encyclopaedia Britannica. “Mary Wells Lawrence.” Encyclopædia Britannica, Encyclopædia Britannica, inc., 2024, www.britannica.com/money/Mary-Wells-Lawrence.

Henneke. “What Makes Copy Truly Persuasive?” Enchanting Marketing, 11 Aug. 2022, www.enchantingmarketing.com/david-ogilvy-rolls-royce-advert/.

Lions. “Mary Wells Lawrence | Lion of St. Mark 2020.” YouTube, 13 May 2024, www.youtube.com/watch?v=CbTRz5ftBGk.

McFadden, Robert. “Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95.” The New York Times, The New York Times, 11 May 2024, www.nytimes.com/2024/05/11/business/mary-wells-lawrence-dead.html.

Michals, Debra. “Biography: Betty Friedan.” National Women’s History Museum, 2017, www.womenshistory.org/education-resources/biographies/betty-friedan. 

Pollack, Judann. “Mary Wells Lawrence, Iconic Advertising Creative, Dies at 95.” Ad Age, 13 May 2024, adage.com/article/agency-news/mary-wells-lawrence-iconic-advertising-creative-dies-95/2560126.

“Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot of All Time.” PopIcon.Life, 4 June 2023, popicon.life/frosted-flakes-tony-the-tiger-greatest-cereal-mascot/.

“‘at 60 Miles an Hour’ Rolls-Royce Ad by David Ogilvy.” Swipedco, swiped.co/file/rolls-royce-ad-by-david-ogilvy/. Accessed 2 July 2024. 

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