In this episode, I give you the inside scoop from the AAFCO 2025 meeting. Short story: the rulebook is shifting, the FDA–AAFCO MOU is dissolving, and pet food labeling is still a maze built for manufacturers—not consumers. I break down what that shake-up actually means for your dog’s bowl—who writes the definitions, who enforces them, and where transparency falls apart.

I also call out the elephant in the room: there aren’t enough consumer voices at these tables. If we want cleaner sourcing, clearer labels, and real accountability, we have to show up. I’ll walk you through how to read past the marketing, what questions to ask brands, and where to plug into the process so we stop being spectators and start driving the standards.

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