Nuffield scholar, Jock Gibson has studied eatabilty of beef around the world and has some strong views on how we could apply some of the overseas grading principles to the beef industry in UK in this interesting insight. We have a fascinating discussion about transparency of different types of beef labeled on the consumer shelves. Jock then goes on to talk about his own Pasture for Life-certified farm in Moray as well as the family butcher’s business which give him a good vehicle to put his grassfed beef through its paces. All this is prior to him giving his paper at the forthcoming Nuffield Conference.