Like it or not, we are all in the digital experience business. We demand it as consumers and enterprises are challenged with continuously raising the bar to keep consumers coming back for more. But doing this at every stage of the customer journey can be incredibly daunting.

Sitecore is a company unifying data, content, commerce, and experiences to empower brands like L'Oréal, Microsoft, and United Airlines to deliver unforgettable interactions across every touchpoint. The company also has a big event in Chicago called Symposium, where Mindy Kaling will speak. There will also be 100+ sessions with top global brands sharing how they are creating digital experiences.

This week, Sitecore released its 2022 U.S. Holiday Report with Paige O'Neill, Sitecore CMO, advising, "This season, shoppers will seek out brands that offer competitive pricing, buy-now-pay-later options, and low-cost shipping. Brands that empathize with consumers' inflation-forced financial constraints and focus on meeting their needs by delivering content that focuses on value and shows authentic empathy — where they can — will come out ahead this holiday season.

In today's Tech Talks Daily Podcast episode, Paige shares insights from the Reality of Holiday Shopping research and reveals what we can expect at Sitecore's Symposium 2022 event.

About Paige

Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand.

Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth.

Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.