In this episode of The Ceres Podcast, Mark Petrou sits down with Barry Dickman, founder of BD Signs, to explore the incredible journey from growing up above a chip shop to becoming one of the most influential figures in fish and chip branding. Barry shares candid stories of resilience, building a business from scratch (twice), and why he believes fish and chips is one of Britain’s strongest untapped brands.

They dive into the future of the trade, the importance of portion control, and how independent shops can stand out without losing their community roots. Plus, hear how Barry helped hundreds of businesses survive through COVID with creative, practical solutions.

Packed with real insights, honest reflections, and a few laughs along the way, this is essential listening for anyone in hospitality, food, or small business ownership.

Listen now and discover why building a brand is about so much more than just a new sign.

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