Olaplex is one of those rare brands that in many ways changed the game in the pro beauty space. Both Jeff Schwartz, Senior Executive Vice President North America Sales and Distribution, and Joe Santy, the now-retired VP of Success, were there since the now-iconic brand's early days and witnessed what can only be described as a meteoric success story. These two longtime industry veterans and best friends share some of the story behind the brand as well as lessons learned and words of wisdom gleaned from many decades of hard work in the professional beauty industry. A must-listen episode!