Businesses across the country are already cutting costs amid the looming recession. From hiring freezes to trimming headcount, difficult decisions are already being made. As customers and clients try to cancel and tighten contracts, Kraig Swensrud shares the hardest questions he’s getting in the sales and renewals conversations right now, and how to handle them.

Kraig has led two companies through acquisition and is now the CEO of Qualified, which just raise $95M for their Series C. Even with an average 4,000% ROI across customers, Kraig is still having to navigate customers trying to cut costs.