Narrowing down your niche is essential if you want your private practice business to be profitable. But that shouldn't lead you to drop and ignore the services you provide to a variety of clients you love to serve. So how can a therapist find their niche and yet people still know them for their expertise?

In this episode, I'll share with you the 5-step process for finding your niche while showing up as the expert in your field. You'll also hear how I've taken those exact same steps in my private practice career to be known as the expert to serve one population, yet still receiving referrals to serve a variety of clients that I loved.

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Timestamps:

• Featured question of the day (02:17)
• #1: Know who you WANT and LOVE to serve (03:41)
• #2: Identify the problem of your target population (04:28)
• #3: Brand yourself (05:49)
• #4: Attract the sub-population that overlaps with your ideal client (07:54)
• #5: What do you want to be known for? (09:24)
• How I applied these tips to my private practice career (12:43)
• A Case Study: 1 referral led to additional referrals (22:42)
• Know your client transformation (32:54)
• What's covered in the 2-hour bootcamp? (42:02)

  

Standout Quotes:

• "You can't market your services unless you know what your brand is. And you don't know what your brand is unless you know who you serve and what problem you solve." (06:59)
• "If you look at the definition of niche, it does not say you're not allowed to do other things. It's really talking about you narrowing down the population that you serve and then to take it a step further." (09:58)
• "One way you will know the transformation is by asking the client how the therapy is working for them up to this point." (33:03)
• "You're not supposed to do the marketing research by yourself; you should be asking your clients what they're getting out of treatment and how they've found you for treatment because they're giving you the inside scoop!" (35:26)

 Resources Mentioned:

JOIN THE INHER COLLECTIVE

WATCH PODCAST ON YOUTUBE

GUSTO

SIMPLE PRACTICE EHR

KIT FOR EMAIL MARKETING

STANSTORE