This episode features Dennis Carlson, founder of Agency Leverage.

Dennis has a fascinating background. Before he became an agency owner, owned his own insurance brokerage. He was landing amazing corporate deals, and his brokerage competitors kept asking him, “What are you doing for marketing?”

That’s when it hit him: His real gift wasn’t in brokering insurance deals, it was in marketing. So he became a niche marketing agency that works specifically with the highly regulated insurance industry.

On this episode we discuss finding your niche, why agencies are educators for their clients, marketing automation, and, how to help your client bridge the sales and marketing gap.