Building your Instagram following is never an overnight task. For you to connect with people online in the most profound ways, the right engagement strategy and value are needed. Classical flutist and marketing strategist Nicole Riccardo joins Bree Noble in a discussion about utilizing genuine human connection when engaging with your Instagram followers and avoiding resorting to spammy and annoying messages. Nicole also shares the best strategies in publishing content on social media for your work to resonate with people, especially when it comes to promotions and events. Finally, she explains how creativity plays in all of these, from coming up with content that provides value to maximizing the features of Instagram, particularly newly rolled out ones.

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