The theme of this episode is…

“High Value Content, Low Production Value.”

High Value Content: Being Helpful (NOT being annoying!)

Low Production Value: Kevin’s crumpled white t-shirts he likes to record in!

Despite the visual impression of being a little rough around the edges, we talk about a pretty important framework and steps to developing content that is highly engaging.

And it comes back to the overarching principle of Being Helpful with it.

It’s so important to do this because that’s how you’ll build the trust needed in the relationships you need to establish with your audience.

Tune into this week’s episode for more!

Links To Mentioned Resources:

The Content Marketing Institute - Joe Pulizzi

SaaS Businesses: Drift, Alyce, metadata.io

Chris Walker at Refine Labs

Dave Gerhardt

Metigy

Simo Ahava - “Manipulate Response Headers In Server-side Google Tag Manager” Article

Todd Clouser from Refine Labs

Sixt Sponsored Road Trip Article In TimeOut

You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!