Wes Carter thinks so. Wes is the Founder of a New Earth Project and President of Atlantic Packaging, on a personal mission to stop the significant pollution the packaging industry causes. In this episode we hear what it would take to close the loop on the economy via new types of biodegradable materials that could replace plastic and other common pollutants. We also discuss which types of recycling work, and which are rubbish. And of course, in true Win-Win Podcast style, we hear about what it would take to change the game so that companies (and their customers) are properly incentivized to account for the true environmental costs of the production and consumption.

Chapters:

00:00:00 - Intro

00:02:35 - Wes's Story & the Packaging Industry

00:10:07 - Circular Economies

00:24:30 - Potential Solutions

00:31:11 - How to Align Incentives?

00:46:22 - Are Consumers Responsible?

00:51:41 - A New Earth Project

00:58:06 - Psychedelic Experiences

01:08:38 - Carbon Offsets

01:13:30 - Are Shareholders bad for the environment?

01:23:14 - Amazon's Progress

01:27:38 - Advice to Young Entrepreneurs

Links:

♾️ A New Earth Project

https://anewearthproject.com/

♾️ Atlantic Packaging

https://www.atlanticpkg.com/

♾️ Breaking Open the Head by Daniel Pinchbeck

https://www.goodreads.com/book/show/1...

♾️ A Journey to a New Earth Series https://www.amazon.com/gp/video/detai...

The Win-Win Podcast:

Poker champion Liv Boeree takes to the interview chair to tease apart the complexities of one of the most fundamental parts of human nature: competition. Liv is joined by top philosophers, gamers, artists, technologists, CEOs, scientists, athletes and more to understand how competition manifests in their world, and how to change seemingly win-lose games into Win-Wins.

Watch the previous episode with Ocean Cleanup Founder Boyan Slat here: https://youtu.be/QEYbLN-LC5k?si=XaV2j...

Credits:

♾️ Hosted by Liv Boeree

♾️ Produced & Edited by Raymond Wei

♾️ Audio Mix by Keir Schmidt