Kevin Lindsay, head of product marketing for Adobe Target and personalization efforts talks about bringing personalization and experiences into business.

After meeting Kevin at the Adobe Summit here in Las Vegas, I invited him onto the show to learn more about the announcements over that last few days.

"provide the ability, through all our marketing solutions, for marketers to be able to market to their consumers as people rather than as separate devices. Typically this is viewed as a cross-device problem. How do I take this group of devices and treat them as the person they actually represent?” Kevin Lindsay - Adobe Summit