Intro

 

In this episode of The Innovative Agency, we explore the often-overlooked topic of profitability in marketing agencies. Our guest is Ilia Markov, marketing director of Toggle. He discusses ways to uncover blind spots and maximize profitability in agency operations. Tune in to learn how to squeeze more juice from your agency's performance and increase your bottom line.

 

What you will learn in this episode: 

 

• How to use time tracking as a tool to boost productivity and profitability.

• The importance of contextualizing data in your efforts to increase profits. 

• How to identify new opportunities for profit increases. 

• The difference between open book agencies and more cautious agencies.

• The benefits of having a high level of openness regarding profitability in your agency. 

 

Bio

 

Ilia Markov has diverse work experience in digital marketing and content strategy. Ilia's journey in tech marketing started in 2013 after he graduated with an MBA from the University of Michigan. Since then, he has had the chance to work with some of the most exciting brands in SaaS. Today he leads the marketing team at Toggl to help individuals and organizations of all sizes to be more productive, profitable, and happier.

 

Resources:

 

• Website: https://www.markovunchained.com/

• LinkedIn Personal: https://www.linkedin.com/in/iliamarkov/

• LinkedIn Business: https://www.linkedin.com/company/toggl/

• Twitter: https://twitter.com/nochainmarkov

• Receive 20% Off Any Annual Plan For New Clients With Code INNOVATE: https://toggl.com/plan/