Intro

In this episode of The Innovative Agency, we welcome Garrett Garcia, President of PPK, to discuss the challenges and strategies of attracting and retaining talent in the agency world. He explores the importance of having a team-focused philosophy and how it can drive success.

What you will learn in this episode:

• How revolving doors in agencies affect talent retention and acquisition.

• The expectations for maintaining adequate work-life balance for employees.

• How to correct performance in real-time without being overbearing.

• The importance of offering continuing education opportunities to employees.

• How to scale your talent acquisition process to attract high-level talent.

Bio

Garrett Garcia was PPK's second employee to join the original founding members in 2005 as an Account Executive. Since then, the agency has grown tenfold and Garrett holds the role of President, leading agency operations and business strategy.

His strategic guidance has helped lead PPK to some major wins in the Southeast, including the Florida Lottery, the Tampa Bay Rays of Major League Baseball and Pinch A Penny Pools. After almost 22 years in the creative and advertising industry, Garrett has borrowed from his larger agency experience to help shape the trajectory of PPK's steady growth. Garrett lives in Tampa, Florida and spends most of his free time outdoors when he's not chasing his two young kids and their 80-pound pitbull, Hercules.

Resources:

• Website: https://www.uniteppk.com/

• LinkedIn Personal: https://www.linkedin.com/in/garrett-garcia-ba867b4/

• Linkedin Business: https://www.linkedin.com/company/uniteppk/

• Facebook: https://www.facebook.com/UnitePPK/

• Twitter: https://twitter.com/uniteppk