In this episode, Paul Tyler, Bruno Caron, and Ramsey Smith interview Alex Khassa, CEO and founder of Clients Black Box, Inc., about his success in helping financial advisors get more clients virtually using Facebook ads. Alex shares his backstory and how he transitioned from being a fractional CMO to focusing on helping financial advisors. He explains his unique approach to Facebook ads and the importance of creating multiple variations of ads to find what works best. Alex also emphasizes the need for collaboration with clients and the importance of focusing on the right target audience. He discusses the conversion rates and average case sizes his clients experience and offers advice for advisors with smaller budgets who want to generate customers online. The episode concludes with a discussion on the challenges faced by direct-to-consumer companies and the key factors that contribute to Alex's success. Connect with Alex: https://www.linkedin.com/in/alaakhassa/