Intro

In this episode of The Innovative Agency, Mike Maynard of Napier discusses the challenges and opportunities of working with enterprise-sized clients. The discussion is about the unique concerns that arise when dealing with these clients and the time-consuming nature of negotiating contracts with them. Tune in to gain ideas for operating and growing your agency in the enterprise market.

What you will learn in this episode:

• How to work with enterprise-sized agency clients.

• How to develop a larger portfolio of enterprise clients.

• The best way to develop new business through current clientele.

• How to deal with exclusivity requests.

• How to negotiate contracts with larger companies.

• The unique challenges that come with serving enterprise clients.

Bio

Mike Maynard is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.

Resources:

• Website: https://www.napierb2b.com/

• LinkedIn Personal: https://www.linkedin.com/in/mikemaynard/

• LinkedIn Business: https://www.linkedin.com/company/napier-partnership-limited/

• Twitter: https://twitter.com/Mike_Maynard

• Facebook: https://www.facebook.com/NapierPR

Marketing B2B Technology Podcast: https://marketingb2btech.napierb2b.com/