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In this episode:

On this episode of The MindShift Podcast with Darrell Evans, we explore the best practices for building and utilizing email lists for marketing purposes. 

Darrell emphasizes that although social media platforms like TikTok, Instagram or Facebook can be used for lead generation, email is still an important marketing channel that people need to pay attention to. 

Personalizing content is key due to the unique preferences of each subscriber. Moreover, he shares insights on the importance of segmenting email lists.

We also discuss the different types of email communication like newsletters, campaigns, and sales sequences and how to use them intentionally based on the individual's stage in the sales process. 

Darrell also shares current market insights and recommends platforms like Active Campaigns, Constant Contact, ConvertKit, Mailchimp and Klaviyo for email marketing campaigns. 

Finally, we discuss the need to constantly build an email list to have a backup for reaching out to the audience in case a platform like TikTok shuts down. 

Tune in to learn more about email list building and its importance in modern marketing practices.

Mentioned Resources

224: 6 Keys to Building a Successful Startup Website

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