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23. COI vs. ROI: B2B Marketing’s Best Kept Secret?
In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀
Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment!
🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇
Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com
You can connect with me here!
» tiktok: @b2bjade
» Instagram @b2bjade
» LinkedIn: Jade Tambini
View all episodes
By B2B Jade
4.7
33 ratings
In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀
Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment!
🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇
Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com
You can connect with me here!
» tiktok: @b2bjade
» Instagram @b2bjade
» LinkedIn: Jade Tambini
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