So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem.

Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening.

So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy.

Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025⁠

RSVP for the Open House event [Dec 3rd] > https://lu.ma/6y7lh8ms

Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan.

Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple.

I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget.

You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview

► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie

► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy

► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade

» PODCAST: https://podcasters.spotify.com/pod/sh...

» TIKTOK: / b2bjade » INSTAGRAM: / b2bjade

» LINKEDIN: / b2bjade __________

ABOUT B2B JADE

I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.

HERE'S MY STORY: https://b2bjade.com/about

Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing strategy course - B2B Breakthrough Academy.

I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy.

Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this.

If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge.

► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠https://b2bjade.myflodesk.com/6steps⁠

► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: ⁠https://b2bjade.com/breakthrough-academy ⁠

► 🤝 JOIN OUR COMMUNITY: 

   » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade ⁠ 

   » PODCAST: ⁠https://podcasters.spotify.com/pod/show/jade-tambini ⁠

   » TIKTOK: ⁠https://www.tiktok.com/@b2bjade ⁠

   » INSTAGRAM:  ⁠https://www.instagram.com/b2bjade/ ⁠

   » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/ ⁠

Marketing Review template freebie » ⁠https://b2bjade.myflodesk.com/marketingreview ⁠

__________

ABOUT B2B JADE

I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you.

HERE'S MY STORY: ⁠https://b2bjade.com/about  ⁠

I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.

Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work!

► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps

► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy 

► 🤝 JOIN OUR COMMUNITY: 

   » YOUTUBE: https://www.youtube.com/ @B2BJade  

   » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini 

   » TIKTOK: https://www.tiktok.com/@b2bjade

   » INSTAGRAM:  https://www.instagram.com/b2bjade/ 

   » LINKEDIN: https://www.linkedin.com/in/b2bjade/ 

Albert Ellis book recommended in the video » https://www.amazon.com/Stubbornly-Yourself-Miserable-Anything-yes-Anything-ebook/dp/B008FQJOG2

Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview

__________

ABOUT B2B JADE

I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you.

HERE'S MY STORY: https://b2bjade.com/about 

I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.