In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀

🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies.

I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved.

I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a stat I shared, but how it's important to leave our comfort zones while knowing out stuff - inside and out!

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients.

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy!

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template.

This template is no longer available as a freebie since I launched my new website, for help please contact me.

The template is available with many others in my course.

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023.

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace. 

Here's the links mentioned in the episode >

Latasha's Online Business Launch Lab course > https://courses.latashajames.com/courses/online-business-launch-lab?ref=7b4dad

Clifton Strengths book (buy the book to get your freebie quiz code) > https://www.amazon.co.uk/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X 

More links for Latasha and her amazing content can be found here > www.latashajames.com 

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my unique template for creating ideal client personas and b2b buyer personas. 

Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help.

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company.

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through.

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠