Summary   In this episode, Emma Roloff, co-founder of Roloff Consulting, discusses the power of personal branding and digital transformation in sales and marketing. She shares a three-step framework for digital growth strategies: educate, connect, and consult. Emma explains the different platforms and their target demographics, including LinkedIn for professionals, Facebook for older demographics, Instagram for a median age group, and TikTok for a wide range of age groups. She also emphasizes the importance of organic growth and personal branding in building trust and authority. In this conversation, Ema Roloff discusses the importance of authenticity and finding one's content pillars. She emphasizes the need for individuals to understand who they are and what they are passionate about in order to create meaningful content. Ema also addresses the challenges faced by those stuck in the 'rinse cycle' of IT projects and offers advice for both individuals and executives. Additionally, she provides content creation suggestions for Bruno Caron and Tisa Rabun-Marshall based on their unique backgrounds and interests.   Takeaways Personal branding is essential for building trust and authority in sales and marketing.The three-step framework for digital growth strategies is educate, connect, and consult. Different platforms have different target demographics, such as LinkedIn for professionals, Facebook for older demographics, Instagram for a median age group, and TikTok for a wide range of age groups. Organic growth and creating content that resonates with your target audience are key to success. Investing in your personal brand and focusing on educating your audience can lead to more organic growth. Creating content pillars and organizing your content around them can help you show up consistently and provide value to your audience. Authenticity is key in content creation. It is important to understand who you are and what you are passionate about in order to create meaningful content. Individuals stuck in the 'rinse cycle' of IT projects should focus on understanding the reasons behind the current situation and finding ways to add clarity or impact their skill set to initiate change. Executives should listen to their teams and understand the challenges they face. Building digital literacy and setting realistic expectations are crucial for effective leadership. Community involvement can be a valuable content pillar. Sharing experiences and supporting organizations can make a positive impact and attract a wider audience.