In this episode, Paul Tyler, Tisa Rabun-Marshall, Laura Dinan Haber, and Heather Brown discuss the challenges and opportunities of implementing AI in the insurance industry. They highlight the importance of making digital marketing expertise accessible for agents and the need for customized content at scale. The team shares their experiences with generative AI and the feedback they have received from agents. They also discuss the challenges of keeping up with the rapidly changing technology landscape and the need for continuous testing and learning. The episode concludes with predictions on the future adoption of AI in the industry. Takeaways Making digital marketing expertise accessible for agents is crucial in the insurance industry. Customized content at scale is in high demand. The rapidly changing technology landscape poses challenges in keeping up and requires continuous testing and learning. The adoption of AI in the insurance industry is expected to increase in the future.