On episode 233 I am joined by Ashley Ducharme head of growth at Moolah Kicks and former college basketball player at Brown University.

Ashley is the number 2 and first ever hire for Moolah Kicks, a pioneering women-owned basketball footwear brand dedicated exclusively to female athletes founded in 2020 by Natalie White, a former Boston College basketball player.

Ashley is Passionate about growing opportunities for women and girls in sport. She plays a key role in expanding the brand’s reach on and off the court, community engagement, and athlete partnerships.

A former college basketball player, Ducharme combines her deep understanding of the game with an entrepreneurial mindset, helping drive Moolah Kicks’ mission to provide high-performance footwear designed specifically for women’s feet. Through her role, she continues to drive growth, innovation, representation, and assist with the growth of women’s basketball at every level.

We discuss her role at Moolah kicks, how to pick designs and colours, the growth and potential of the brand, NIL and college basketball, working with Dick's sporting goods, focusing on grassroots, WNBA and more!

We also chat about her basketball career, life in a start up, growing up in a basketball family, supporting her sister Caroline at UCONN and more.

Moolah Kicks moolahkicks.com @moolahkicks

Find Ashley here https://www.linkedin.com/in/ashley-ducharme-a65180168/ Email [email protected]

Follow The Sideline Live Social Media channels and the host Orla here: 

https://linktr.ee/TheSidelineLive

Recorded using Samson Q2 microphone, Edited using GarageBand

Intro music, Watered Eyes by a talented Irish artist, Dillon Ward check him out ⁠⁠here⁠⁠ . 

If you are looking to set up your own podcast get in touch with the Prymal Productions team ⁠⁠⁠www.prymal.ie⁠⁠⁠