“Sometimes, in order for you to get to your destiny, to get to your purposeful place, you have to try new things. You have to take a risk.”

Join me in this episode as I share with you why I've changed (and enhanced) some areas in my signature program, The Dope Therapist Academy, for 2022. You'll learn what the decision-making process was like for a biz coach to prepare and plan for a launch. You'll also hear about why I decided to change my launching strategy for this year, specifically from hosting a Paid Bootcamp to a 3-day Free Bootcamp.

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Timestamps:

• How I previously launched DTA in various ways (00:49)
• Why I decided to switch from a paid bootcamp to a 3-day free bootcamp (05:51)
• How the 3-day bootcamp impacted my target audience (09:41)
• How I enhance the bootcamp experience (11:44)
• DTA updates and enhancements (16:00)
• What does DTA offer to therapists? (19:51)

  

Standout Quotes:

• "I tend to do a reflection on my past launches to see what my energetic flow was like... And one of the launches that always stands out was the launch that I went to Walt Disney World; I did the bootcamp right before I left for 3 days, and then I end up going live while I was there because the whole purpose, in addition to a family vacation, was that I got my whole family involved in writing manifestation checks, hanging them up on a poster board..., and then we would stop, congratulate, and state a blessing over every single student..." (08:06)
• "I started to notice a trend. And one of the trends was that (hands down) the 3-day bootcamp generated the most leads..., the most value, because [therapists] were able to space it out. They had time to think. They had time to implement." (11:06)
• "I hope that by taking you through my journey of being okay with changing my mind, [you learn] that sometimes in order for you to get to your destiny, to get to your purposeful place, you have to try new things. You have to take a risk." (16:01)
• "The power of knowing your ideal client, building a framework (aka) theoretical orientation for your business, sets you at a higher level than your other private practice counterparts that don't have [the Dope Therapist Academy's] 5-step framework. One, because it positions you that if you hire someone, or that if you bring on an intern, you can actually teach them your framework." (20:16)

 Resources Mentioned:

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