Matthias Hinrichs is a Product designer and innovator. Specializing in the Obsidian Control Systems for Elation Professional. Matthias has a focus on user experience, usability and workflows to make complicated tasks easy and fun for the user. As a product manager for lighting control systems he was tasked to analyze the creative process of lighting and visual design so it can be programmed into computer systems fast and efficiently. The challenge of managing tens of thousands of control parameters in an easy to understand workflow is challenging but fun to solve as the final result is so stunning and inspiring.

Matthias loves dreaming up great products and ideas for the lighting industry and working with incredible teams to realize them from the napkin drawing to highly integrated manufacturing across the globe.

There is of course more to life than work where Matthias and his wife have a big heart for animal welfare and volunteer in the local human society to help animals in need of foster and care. 

This episode is brought to you by RZI Lighting and AVL Media Group.