The hip-hop community was dealt a big blow with the passing of iconic rapper MF DOOM last week. And while MF DOOM was one of the dopest rappers and lyricists of his era, there was a lot more that went into his success than his talent. In fact, his marketing was one of the biggest factors in his success. In this episode of the most infamous podcast on planet earth, Blueprint and Illogic break down the genius marketing behind the amazing career of MF DOOM.

Learn more about your ad choices. Visit megaphone.fm/adchoices