In this episode of That Annuity Show, hosts Paul Tyler, Ramsey Smith, and Bruno Caron interview Sheryl J. Moore, Chief Storyteller of Wink, Inc. and author of a new book on indexed annuities. The discussion covers various aspects of the annuity industry, including product complexity, consumer education, and common misconceptions about annuities. Sheryl shares her personal experiences and insights, offering a unique perspective on the challenges and opportunities in the annuity market. Topics: Introduction and Sheryl's Background (00:00 - 05:07) Sheryl's journey in the insurance industry Personal experience with 401(k) losses Annuity Product Complexity (05:07 - 15:38) Proliferation of index options in annuities Challenges for consumers and agents Illustration and Performance Issues (15:38 - 23:52) Backcasting and unrealistic performance illustrations Balancing simplicity and flexibility in product design Consumer Education and Misconceptions (23:52 - 34:42) Common myths about annuities Importance of accurate information for consumers Future of Annuities and Closing Thoughts (34:42 - 37:45) Sheryl's new book and its impact Final messages about annuities and retirement planning