In this episode of That Annuity Show, the discussion revolves around the evolving landscape of workplace marketing for brokers, producers, and advisors in the insurance industry. The guests, Ash Rofail, Yuval Sternshos, and David Cohen, the management team of OneKonnect, discuss the role of technology, data, and AI in improving the user experience, optimizing benefits, and increasing sales in the insurance industry. They highlight the importance of automation, data monitoring, and predictive analytics in identifying life-changing events and offering relevant products to customers. The conversation also touches on the challenges faced by carriers in implementing technological changes and the need for a mindset shift towards focusing on existing clients. Takeaways Technology, data, and AI are playing a crucial role in improving the user experience and optimizing benefits in the insurance industry. Automation and data monitoring can help identify life-changing events and offer relevant products to customers at the right time. Carriers need to overcome challenges such as siloed data and legacy systems to implement technological changes and provide better insights to producers and brokers. The focus should shift towards existing clients, offering better well-being solutions, educational tools, and personalized recommendations. Adoption of technology is essential for brokers, producers, and advisors to stay competitive and provide a seamless experience to their customers. Listen to this and more episodes at