Amazon has been the number one marketplace for PL brands for years. There’s nothing wrong with prioritizing optimization on Amazon itself but it wouldn’t hurt to try to optimize off Amazon. One way is through Pinterest. Pinterest has evolved since it was just a photo sharing platform. 

Heather Farris, Pinterest expert and strategist is our guest on Today’s show to help us learn more about Pinterest, Pinterest marketing, pinterest ads and everything we need to know to optimize your PL brand through the platform.

 

In This Episode:

[00:36] Welcoming Heather Farris on the show.

[01:35] Heather Farris’ Pinterest background and what’s coming.

[06:07] Optimizing Pinterest.

[08:05] What's a working and not working strategy on Pinterest for sellers.

[11:35] Strategizing your content.

[14:05] Common mistakes using keyword tools for Pinterest.

[17:05] Starting on Pinterest marketing.

[19:1] Starting organic before ads.

[21:30] Newbie mistakes.

 

Guest Links and References:

Website: https://heatherfarris.com/

Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA

 

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/