June 13, 2024

#237 (sales): Setting the Table, Part II (before the pricing)

16 minutes

Pricing is the one thing you have that they want. Until you show pricing, you have their curiosity. As soon as you show it the meeting is over- you either have a sale or you don't.

So it's important that you don't screw this part up.

There are some things to say before showing pricing that will not only whet your prospect's appetite but also flow the presentation with confidence and posture to transition right into the sale at the end, smooth as butter.

This is it.

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By Matthew Wilson, Agent for Life

66 ratings