People do business with people they know and like. To gain prospects' and clients' trust, we must first understand how our actions affect their perceptions of us as individuals and service providers (problem solvers).

Ari Galper discusses his sales strategy, encouraging business owners, entrepreneurs, and sales professionals to be honest when selling and the importance of building strong client relationships.

If you want to improve your sales cycle performance, this is the interview for you.

Ari Galper is the World's #1 Authority on Trust-Based Selling and is the creator of Unlock the Game®, a completely new revolutionary sales approach that upends the way we think about selling today.

Learn more about your ad choices. Visit megaphone.fm/adchoices