In this episode of The Annuity Show, Paul Tyler, Ramsey Smith, and Tisa Rabun-Marshall interview Justin Wee and Jayant Walia from Gainbridge Insurance, A Group 1001 Company. They discuss the innovative approach of Gainbridge, a financial collective of companies focused on insurance products. Gainbridge aims to reach underserved markets, particularly tech-savvy and younger individuals, by providing accessible and transparent annuity products. They emphasize the importance of education and trust-building in the annuity market, as well as the need for a multi-channel approach to reach different demographics. The conversation also touches on the role of human interaction in the digital customer journey and the future model for selling annuities. The conversation explores the role of technology and APIs in the direct-to-consumer (D2C) annuity market. The guests discuss the current model of agent-stalled policies and the potential for technology to provide direct access to consumers. They highlight the importance of technology in providing tools for individuals to research and make financial decisions. The guests also discuss the evolving D2C model and the challenges of designing user-friendly products and experiences. They emphasize the benefits of APIs in reducing friction, cost, and security risks in the annuity application and servicing processes. Listen to learn more: Annuities issued by Gainbridge Life Insurance Company, Zionsville, Indiana. Products and/or features may not be available in all states. All guarantees based on the financial strength and claims paying ability of the issuing insurance company.  The views expressed by [Narrators] do not necessarily reflect the views of Gainbridge®. Each entity is responsible for their own content.  This communication is for informational purposes only. It is not intended to provide, and should not be interpreted as individualized investment, legal or tax advice. To obtain such advice, please consult with an appropriate professional.