One of the most profitable revenue streams remains untapped at most agencies: thought leadership.

The phrase may sound akin to an over-utilized buzzword, but Josh Steimle, agency owner at MWi would disagree.

Using his publications in Forbes, Entrepreneur, Fast Company, and industry publications, he’s generated $5M in revenue.

And no, it wasn’t difficult to get in. He simply joined contributor programs at each, published his articles without pay, and went from near-bankruptcy to a flourishing agency in a matter of months.

He broke down a very easy 4-step process to publication that leads to revenue right here on The Innovative Agency Podcast.