Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business and course creation.

From practical tips for getting started with AI tools to understanding their limitations and potential biases, Emily shares her invaluable expertise in a way that's easy to understand and implement. Whether you're an AI novice or someone looking to refine your AI strategy, this episode is packed with actionable insights to help you stay ahead in a fast-evolving digital landscape.

What You’ll Learn in This Episode:

• How to start experimenting with AI tools like ChatGPT and Claude.
• The secrets to crafting effective AI prompts for better results.
• Why AI is a tool, not a shortcut, in creating high-quality, impactful courses.
• Essential considerations for protecting your privacy and data when using AI.
• Practical applications of AI for course creators, from content brainstorming to refining your writing.

Emily also sheds light on the ethical and legal aspects of AI usage, offering a balanced perspective on its opportunities and challenges.

If you’ve ever wondered how to incorporate AI into your business without compromising your unique voice or brand integrity, this conversation will guide you through the possibilities and pitfalls. Emily’s real-world examples and relatable approach make this complex topic accessible, whether you’re a seasoned marketer or a course creator just starting out.

Connect with Emily Baillie:

• Visit her website: compasscontent.ca
• Follow her on LinkedIn: Emily Baillie
• Find her on Instagram: Emily Baillie
• Join her newsletter for tips and upcoming workshop announcements.

Take the Next Step:
Looking to create your own online course? Don’t forget to sign up for Shannon’s free masterclass:
The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Reserve your spot at shannonlboyer.com/join.

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