Struggling to get busy builders to even listen to your value proposition, let alone schedule a face-to-face meeting with you?

In this Q&A episode, LBM sales coach Bradley Hartmann responds to a listener who’s facing the same challenge many LBM sales pros deal with: How to break through when builders are “too busy” for a sales meeting. 

If you’ve ever felt stuck at the first step of prospecting, this episode offers a direct and actionable way forward.

In this episode you will:

• Learn why asking for time before delivering value is a losing strategy in LBM sales

• Get tactical examples of how to deliver high-impact ideas that cut through the noise

• Discover how to reframe your approach so builders want to talk with you (not avoid you)

Listen now to learn how to earn builder attention, get more at-bats, and confidently win new business—without begging for meetings.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.