The proprietor of The Rock Cafe, Dawn Welch, is a Route 66 icon and was the inspiration for the character Sally Carrera in the CARS movie. The Rock Cafe was constructed in 1936 from leftover sandstone rock that was used to construct Route 66.

Dawn talks all about her oriiginal plans to open a cafe in South America and literally rollerblading into The Rock Cafe after expressing an interest in purchasing the fixtures. From famous patrons visiting the cafe, to rebuilding the cafe after a devastating fire, Dawn tells all about her life since The Rock Cafe.