Companies want continual feedback from customers, but there hasn’t been an easy and automated way to actually get it. Delighted is built around the simple truth that great products come from companies who deeply understand their customers.

Delighted is the fastest and easiest way to gather customer feedback and put it into the hands of those who can act on it. Using the Net Promoter System – a single question and an open-ended comment box – Delighted helps companies align customers’ needs with business growth, measure the customer voice over time and keep customers coming back.

Bose, Target, Uber and other beloved brands of all sizes trust Delighted to collect, distribute and analyze feedback to create more delightful customer experiences.

Caleb Elston is co-founder of Delighted and Worked on Mosaic. Co-founder of Yobongo. VP Products Justin.tv. Advisor to Simpler.

I invited Caleb onto the show to find out more about how Delighted is helping businesses continuously improve the customer experience.