Business of Apps Podcast

#242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise


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We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Intelligence that is indeed intelligent. While it lacks consciousness, the distinction between the two would be a topic for a separate conversation on another podcast.

Today, I’ve invited Steve to assist app brands in understanding this complex landscape of Generative AI. Our goal is to empower you to make informed decisions about which AI tools to utilize, avoid common pitfalls, comprehend the skill sets your team requires, and more.

Today’s topics include:
  • How to evaluate AI tools without getting lost in comparisons between models
  • The most common mistake people make trying to integrate AI into their work
  • Given AI influence, what skill sets development teams need to develop
  • What role will "middle layer" tools play in AI adoption
  • Advice to leaders trying to help their teams adapt to rapid AI changes
  • Links and Resources:
      • Steve Toy on LinkedIn
      • Memrise website
      • Business Of Apps - connecting the app industry
      • Quotes from Steve Toy

        “You don’t really care about the performance metrics of all the different models out there. What matters is whether it can do the job you need it to do well and effectively.”

        “The biggest mistake is not understanding the job to be done. If you just bring tools into your system without a clear goal, you end up as the proverbial hammer wandering around looking for a nail.”

        “Expertise is actually less important in this world. What separates those who succeed with AI from those who don’t is perseverance — the willingness to go one more round”

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        Business Of Apps - connecting the app industry since 2012

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