Pontus Noren joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to map the investor’s journey to the seller’s journey.

Pontus is the Founder and former Vice-Chairman of Cloudreach, as well as Executive Chairman and Founder of savvi.co.

Highlights include: how to translate your outbound sales process to the investor’s journey (3:48), where most founders make mistakes in the investment seeking process (9:27), how to deal with false positives in the investor pipeline (11:55), one red flag that indicates the investment won’t go through (12:45), the benefits and risks of working with an investment banker (15:55), and how savvi.co can accelerate the B2B sales process (20:50). 

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