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What happens after the 'f-it' moment?
In episode 247 of the Alcohol ReThink Podcast, Patrick Fox revisits one of the podcast’s earliest and most popular concepts: the 'f*ck it button.'
That moment where stress, emotion, frustration or exhaustion takes over and the brain says:
'F*ck it.'
But this episode goes beyond the decision to drink.
Patrick explores the emotional rebellion behind the 'f*ck it button,' why the brain tries to pull us back into familiar patterns, and how one slip can quickly become an identity if we’re not careful.
Most importantly, he introduces a new concept:
The 'Reset' button.
Not a factory reset.
Not back to square one.
Not starting over.
But learning how to recognise when you’ve drifted off course, understand what happened, and return to the path without spiralling into shame, self-destruction or all-or-nothing thinking.
In this episode:
This episode is for anyone who has ever felt like one mistake erased all their progress.
Because maybe the goal isn’t never slipping.
Maybe the goal is learning how to get quicker at recovering.
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 Apply here
Connect with Patrick:
Website: patrickjfox.com
Instagram: @thealcoholrethinkpodcast
Want to stop drinking but not ready for coaching? Start Here:
The Alcohol Mindset Reset Challenge: Transform your relationship with alcohol in 30 days with this free email series. Build sober wins and feel proud of yourself along the way.
👉 Join the challenge here
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here: https://buymeacoffee.com/patrickfox
By Patrick Fox - Mens Life and Sober Coach3.7
33 ratings
What happens after the 'f-it' moment?
In episode 247 of the Alcohol ReThink Podcast, Patrick Fox revisits one of the podcast’s earliest and most popular concepts: the 'f*ck it button.'
That moment where stress, emotion, frustration or exhaustion takes over and the brain says:
'F*ck it.'
But this episode goes beyond the decision to drink.
Patrick explores the emotional rebellion behind the 'f*ck it button,' why the brain tries to pull us back into familiar patterns, and how one slip can quickly become an identity if we’re not careful.
Most importantly, he introduces a new concept:
The 'Reset' button.
Not a factory reset.
Not back to square one.
Not starting over.
But learning how to recognise when you’ve drifted off course, understand what happened, and return to the path without spiralling into shame, self-destruction or all-or-nothing thinking.
In this episode:
This episode is for anyone who has ever felt like one mistake erased all their progress.
Because maybe the goal isn’t never slipping.
Maybe the goal is learning how to get quicker at recovering.
Work with Patrick:
Discover how coaching can support your goals in rethinking alcohol.
👉 Apply here
Connect with Patrick:
Website: patrickjfox.com
Instagram: @thealcoholrethinkpodcast
Want to stop drinking but not ready for coaching? Start Here:
The Alcohol Mindset Reset Challenge: Transform your relationship with alcohol in 30 days with this free email series. Build sober wins and feel proud of yourself along the way.
👉 Join the challenge here
Support the Podcast
If you love the podcast and want to show your support in helping it continue, you can buy Patrick a coffee here: https://buymeacoffee.com/patrickfox

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