Behind every social media platform is one important account that is typically overlooked: email. If you can put together a comprehensive email list to regularly send messages and engage with, one can reap a huge following and a handsome monetization. Bree Noble brings back Cheryl B. Engelhardt, this time to share her secrets on connecting with fans in a more intimate way through email. Cheryl explains the best number of people to be included in your list, how frequently you should message them, and how concise or complex your content must be. She also talks about the right attitude to have when you see people unsubscribing from you, and why you should focus more on your most loyal fans instead of your losses.

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