Future Proof

25. How can brands better understand and improve the menopause experience?


Listen Later

Menopause is an increasingly hot topic as brands, politicians, celebrities, and influencers are driving the conversation to the top of the agenda. We have invited Lesley Salem, Founder of Over The Bloody Moon, a leading menopause support provider, to frankly discuss about our research into symptoms, the menopause in the corporate space and how brands should look at the menopause with insights from our study Redefining the Menopause launched earlier this year.

Lesley joins Jane Ostler to discuss the opportunities for brands in this space, how they can better understand the audience through insights and ultimately innovate and communicate sensitively and authentically – avoiding criticisms of “wellness washing”.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Future ProofBy Kantar & Saïd Business School, Oxford University

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

7 ratings


More shows like Future Proof

View all
The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

388 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,634 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,085 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,834 Listeners

Cold Call by HBR Presents / Brian Kenny

Cold Call

196 Listeners

FT News Briefing by Financial Times

FT News Briefing

674 Listeners

Behind the Money by Financial Times

Behind the Money

228 Listeners

The Intelligence from The Economist by The Economist

The Intelligence from The Economist

2,538 Listeners

Nudge by Phill Agnew

Nudge

180 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

804 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,478 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

665 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

561 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,343 Listeners