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25. My 10 Step B2B Content Social Media Process [CIM Talk]
My talk at the CIM: Wales Digital Marketing Forum.
B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media
But first, here's why we're not seeing the results we want:
- Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic.
- Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause.
- Too low frequency: Often we aren't posting enough to get eyeballs in front of our content.
- Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping.
This approach is not just theory; it's a proven strategy that has worked for me and can work for you too.
Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner
Learn about my marketing strategy course: www.b2bjade.com
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By B2B Jade
4.7
33 ratings
My talk at the CIM: Wales Digital Marketing Forum.
B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media
But first, here's why we're not seeing the results we want:
- Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic.
- Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause.
- Too low frequency: Often we aren't posting enough to get eyeballs in front of our content.
- Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping.
This approach is not just theory; it's a proven strategy that has worked for me and can work for you too.
Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner
Learn about my marketing strategy course: www.b2bjade.com
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