Our host Katie Richardson explains today’s guest on the What’s Working Now Podcast to be “unlike anyone you’ve ever met.” This opposite of run-of-the-mill marketer is a customer experience and innovation LEADER. Join her incredibly poignant and inspiring conversation with Ben Rabner, marketing CMO of Costa Vida,  as they discuss how to be true “agents of change '' from the perspective of someone who not only doesn’t fear big changes, but gets excited about total rebranding. Learn the benefits of maintaining a place for transformation, both inwardly and in the workspace, and see some of the incredible decisions Ben has made to keep his work genuine while his passion stays fired up.

3 Key Takeaways

• Why it’s important to be willing to be uncomfortable
• Why you should focus on transformation over transaction
• The three main focuses of Ben’s team that always result in success

Resources

What Do You Do with an Idea? by Kobi Yamada

Maybeby Kobi Yamada

Elevating the Human Experience By Amelia Dunlop

The Heart of Business by Hubert Joly

Connect with Ben on LinkedIn