Nature Baby is the organic baby wear company creating natural, long-lasting and well-made clothing, with a retail model that’s big on community. Co-founders Jacob and Georgia Faull have built to four stores, 55 staff and stockists around the world, and have ridden many waves of business, fashion and commerce to get there. To talk the journey, what’s next and their new circularity initiative Worn Again, co-founder Jacob Faull joins the pod.

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