Intro

In this episode, Colleen Gallagher, CEO of OnWrd & UpWrd, reveals how her agency carved a niche in helping trade associations become industry leaders. Colleen shares several valuable lessons on using transparency and clear pricing strategies to not only attract the right clients but also to ensure agency growth and profitability.

What you will learn in this episode:

• The importance of selecting a niche to specialize in for enhanced agency focus

• How transparency in services and pricing can set an agency apart in a competitive market.

• The benefits of implementing a value-based pricing model to ensure profitability and prevent scope creep.

• Strategies for effectively communicating an agency's value proposition to attract and retain ideal clients.

• Practical tips for reverse engineering successful projects to create replicable offerings.

• Insights into fostering client relationships that are based on trust and clear expectations.

Bio

Colleen Lerro Gallagher is the President and CEO of OnWrd & UpWrd. She uses her expertise in communications and advocacy, media relations and video and podcast production to help clients enhance their brand as an industry thought leader. At OnWrd & UpWrd, she works with clients to secure national and local media coverage, develop strategic communications plans and implement video and digital strategies to set them apart from the competition. She also serves on the Washington Women in Public Relations Board of Directors and the ASAE Communications Professionals Advisory Council.

Prior to joining OnWrd & UpWrd, Colleen was a Vice President at Curley Company, a DC-based brand and advocacy PR firm. Before that she was the Vice President of Communications & Research for the Global Business Travel Association where she led and implemented award-winning PR campaigns, launched a broadcast studio and provided strategic input for the overall direction of the association. She also worked on the communications teams at the Biotechnology Industry Organization and the Consumer Technology Association. Colleen has a master's degree in public communication from American University and a bachelor's degree in journalism from the State University of New York College at Brockport.

Resources:

• Website: https://onwrdupwrd.com/

• LinkedIn Personal: https://www.linkedin.com/in/colleen-lerro-gallagher/

• LinkedIn Business: https://www.linkedin.com/company/onwrd-upwrd

• Book: https://onwrdupwrd.com/qa/